Chanel has always been synonymous with sophistication, luxury, and timeless elegance. So when the iconic fashion house announced a new ad campaign featuring the legendary Marilyn Monroe in 2013, the world was captivated. The commercial, which used archival footage of the iconic actress, was a brilliant marketing move that not only paid homage to Monroe's timeless beauty but also showcased the enduring appeal of Chanel's brand.
The use of Marilyn Monroe in advertising is not a new phenomenon. Over the years, Monroe has been featured in various commercials, print ads, and even music videos. One of the most memorable instances of this was the Snickers commercial that aired during the Super Bowl in 2011. In the commercial, Monroe's famous skirt-blowing scene from "The Seven Year Itch" is recreated, but with a humorous twist as she is given a Snickers bar to quell her hunger-induced diva behavior. This commercial was a clever way to incorporate Monroe's iconic image into a modern context while also promoting the Snickers brand.
Another notable example of Monroe's presence in advertising is the Willem Dafoe Snickers commercial from 2012. In this commercial, Dafoe portrays Monroe in the iconic scene from "The Seven Year Itch" where her skirt blows up. The humorous twist in this commercial is that Dafoe, dressed as Monroe, starts yelling at a passerby for not having a Snickers bar to calm his diva-like behavior. This commercial cleverly plays on Monroe's image to create a memorable and entertaining ad for Snickers.
When it comes to the intersection of Marilyn Monroe and the Super Bowl, one cannot forget the iconic Chanel commercial from 2013. The ad features Monroe's famous quote about wearing only Chanel No. 5 to bed, accompanied by stunning black and white footage of the actress. The commercial captures the essence of Monroe's glamour and allure while also highlighting the timeless appeal of Chanel's iconic fragrance. It was a bold move for Chanel to use archival footage of Monroe in their ad campaign, but it paid off by creating a sense of nostalgia and elegance that resonated with audiences worldwide.
The collaboration between Marilyn Monroe and Chanel in the 2013 commercial was a perfect marriage of two timeless icons. Monroe, known for her beauty and charisma, embodied the epitome of Hollywood glamour in the mid-20th century. Chanel, on the other hand, is synonymous with sophistication, luxury, and timeless style. By bringing these two icons together, Chanel was able to create a commercial that transcended time and appealed to audiences of all ages.
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